Practical AI for Irish business.
We build custom AI tools for the repetitive work eating your team's time, then train your people to run them without us.
The problem
Most AI is sold as a one-size product.
Someone built it, packaged it, and now sells the same thing to everyone. It rarely fits how you actually work, so you end up bending your process to suit the software. And it dates fast. AI moves quicker than any product can keep up with, so by the time a tool ships, the models underneath have already moved on.
"We've got an AI strategy" often turns out to mean "we bought a ChatGPT subscription." That's a tool, not a plan.
The result is familiar: tools get bought, nobody owns them, and the money's wasted. You shouldn't have to rebuild your business around someone else's software.
What we do
We don't sell a product.
We learn how your business actually runs. We find the pain points and the repetitive work eating your team's time, and write it up as a clear gap analysis: ranked, honest, and with a suggested AI strategy.
Then, if you want it, we build those workflows. Bespoke to you, installed under your own accounts, yours to keep. Not a black box, but something your own people can see, run and change.
We follow every AI advance, every day, so what we bring you is current, not last year's roadmap. And the price is fixed and agreed before we start.
Fixed price. On time. Won't run over.
No day rates, no creeping invoices. You know what you're paying before a line of work happens, and we deliver it on time. It's one of the simplest reasons to choose a small team over a big one.
How it works
Every project runs through four stages.
Every engagement starts at the first. The fourth is optional.
Gap Analysis: the Reality Check
A structured day inside your business. You leave with a suggested AI strategy and a ranked plan of where AI saves the most. Credited in full against your build.
First Win Build
We build the workflows that matter, bespoke and installed under your own accounts. You own everything, with six months' support included.
Capability Programme
We train your team to use the tools, understand how AI works, follow best practice, and build their own workflows. Includes our practical updates newsletter.
Fractional AI Officer optional
A continuing hand: new workflows, a living AI strategy, ongoing advice. Capped at three companies, so it never becomes a retainer you can't escape.
Already know what you need?
If you've a specific workflow in mind and you already know the pain point or the kind of tool you want, you can skip the Reality Check. Tell us what you're after and we'll quote you for a bespoke build. Tell us what you need →
Human plus AI
Trained people using AI well.
Buying an AI tool doesn't solve your problem. Trained people using AI well do. We build the first workflows to show what's possible, then teach your team to carry it forward themselves. When we're done, you shouldn't need us. If you keep up with AI, you'll have everything you need to keep going on your own.
Why us
Built for you, owned by you.
Who it's for
Irish businesses ready to start.
Irish businesses up to around 50 staff, already using AI a little, with at least one repetitive task eating a senior person's time: proposal writing, reporting, candidate screening, deck building, onboarding.
Funding routes like the LEO Digital Innovation Voucher and Skillnet's Pathway to Innovate can cover much of the cost for qualifying businesses.
About
Built in Ireland, by two people.
The people who sell the work do the work, with no handover to a junior team. Both of us attend the gap analysis.
National Learning Manager at a nationwide organisation, ICF-accredited coach, qualified solicitor, and an IT training consultant who trained staff across Ireland and the UK. He builds AI workflows in production and teaches the people who run them, and has founded and sold two businesses before.
A decade leading digital transformation rollouts inside Fortune 500 pharma (Mars, MSD, Nestlé, Sanofi), where the gap between strategy and the shop floor is where the work happens. Now advises on technology integration through M&A.
Find out where AI would actually help your business.
Book a Reality Check and we'll spend a day with you, then leave you a suggested AI strategy and a ranked plan. Know what you want? Book in. Not sure yet? Contact us.